A new report from Nescafé Azera shows that 78 per cent of Gen Zers think pubs, bars and restaurants need to become more inviting to customers who don't drink alcohol. According to the research, a third want seasonal and interesting non-alcoholic drinks and one in five are looking for iced or speciality coffee.
It is the first time in history that the company has collaborated on a new liquid for Coca-Cola.
The new glasses have been designed to interlock together so that drinkers can carry four at a time.
Brand owner Heineken expects to hit £2bn by 2024.