On International Women's Day the American beer brand has announced its first ever sponsorship of women's football.
Cricket has over a billion fans worldwide and this year's World Cup will be held in England and Wales from May 30 to July 14.
The unit fits into a 2ft x 2ft space, while being energy efficient and economic, said brand owner Diageo.
The beer has been brewed to a 12th century style recipe featuring wild harvested sweet gale and is brewed in open fermentation tanks.
Perhaps best known as Count Fuckula in Ricky Gervais's Extras series, James is also a stand-up comedian and the son of a publican. Over the last three years he has been touring all over the world with his show, James Dowdeswell's Perfect Pub, and has recently published a book based on his love of pubs, described as an "ode to pubs and a call to arms to try and save them."