With childhood obesity levels at record highs and parents more likely to bring their children with them when they head to the pub, providing a quality play area can bring a bundle of benefits.
It's not even been a month since England's defeat to Croatia ended a campaign that had restored faith in the national team - and provided some glorious days and nights for the trade.
Shooters Sports Bar in Leeds has introduced a 98 square metre adult-only ball pit – with more than half a million plastic balls.
BT Sport has announced details of free digital training for pubs across the UK in partnership with Google Digital Garage.
The time has come to alert your punters boozing in the sun, and make sure the umbrellas are up, as temperatures look set to tip 35 degrees Celsius this week.
Ever fancied having a cinema in your pub? Well, one pub in Freston, Suffolk has done exactly that.
If you need some help getting over the heartache of England's World Cup defeat you'll be glad to know it won't be long before the Premier League returns and everything is back to normal.
We are a little bit closer to finding out if it really is coming home, but in the meantime football fans are definitely going out.
Getting the viewing experience right in your pub for England's World Cup campaign could be vital for future trade.
Does working behind a bar give you a physical and competitive edge?
A London pub run by Greene King has been rebranded The Golden Boot in honour of England football captain and striker, Harry Kane.
Pubs up and down the country are full of characters, conversation, and some of the most creative games you could imagine. Here are a few pub sports and variations on classics that your customers might want to try. Pub Olympics anyone?
When you picture a typical community pub, London is probably not the first location that comes to mind.
Regulars at a village pub put themselves through the pain barrier by taking on hardy Atlantic rowers in a 24-hour charity challenge.
The Brazilian-born darts player emerged triumphant from the inaugural competition, which was designed by the German beer brand to drive interest in pub darts.
A publican has put a football grandstand in his pub garden for the World Cup to draw in the punters.
Next season's Champions League could be the best yet for pubs with more viewing occasions available than in seasons gone by, according to BT Sport.
This World Cup is potentially one of the biggest ever for pubs...
Nothing brings the nation together like a World Cup – but how can you make your pub the place where scores of fans huddle to celebrate wildly or sob sadly into their pints?
New data on pubs during major football tournaments has revealed that British locals are 127 per cent busier when England are playing – with takings across 90 minutes topping £3.5 million.