England may have won the match but when it came to the battle of the pubs Wales finished on top yesterday.

According to research by tech start-up EposNow.com sales between 5pm and midnight were up 41 per cent at Welsh pubs, compared to a typical Thursday in June.

English pubs also saw a significant boost following the 2-1 win for Roy Hodgson's side with a 32 per cent sales increase over the same period.

The results come from a snapshot poll of 500 pubs across England and Wales on the day the sides clashed at Euro 2016. Across the day as a whole, English pubs saw a 22 per cent increase in sales, with the revenue of Welsh pubs up 31 per cent.

Jacyn Heavens, founder of Epos Now, said: "England taking on Wales in a major tournament was always going to be a huge bonus for pubs and bars across the UK and it is great to see supporters from both nations getting together and having a good time before and after the game."


The results follow more pub-based Euros research released last week by Vista Retail Support which indicated 71 per cent of football fans would be tempted to stay in pubs after a game if meal and drink discounts were advertised on digital screens.

The survey showed that only five per cent of customers always move on or go home after watching a match in a pub or restaurant.

In addition, 76 per cent of consumers said once they are inside a venue and are deciding what to order before, during or after a match, they will take up a good discount on meals or drinks that they see on digital signage.