How do TripAdvisor's bubble ratings work


According to TripAdvisor, 83% of travellers say bubble ratings are important when choosing accommodation. For restaurants it’s 70%, while for attractions it’s 58%. This means they a big deal for your business. But what are they?

What is a TripAdvisor bubble rating?

Your TripAdvisor bubble rating is a summary of your ratings from travellers who reviewed you. In other words, think of your rating as the answer to, “What do travellers think of their overall experience with you?”

Your bubble rating is displayed on a 1-5 scale, where 3 is average and 5 is excellent. So when travellers are researching and booking on TripAdvisor, they can get a quick snapshot of your traveller feedback in search results and on your property’s page.

How does bubble rating differ from star rating?

For accommodation, a star rating is determined by a third-party based on your property’s available facilities, staff and amenities. Your bubble rating is determined by travellers based on their feedback regarding their experience with you.

While both ratings are useful in giving travellers different views of what to expect, only your bubble rating is based on customer feedback.

How is my bubble rating determined?

Whenever your customers submit a written review, they can also rate your property based on their overall experience. Your bubble rating is determined by these overall ratings.

What can I do to increase my bubble rating?

There are a few things you can do to raise your TripAdvisor rating.

First, use the traveller feedback you get in reviews to improve the guest experience. That could mean expanding your restaurant’s menu or providing more training to your staff. The more enjoyable a customer's time is with you is, the better the rating you can get when they write a review.

And that brings us to the second way to increase your bubble rating: collect more reviews. Getting more reviews can increase the potential you have for improving your overall TripAdvisor rating. For an easy way to collect more TripAdvisor reviews, try Review Express – it’s free and lets you email a review request to multiple recent guests at once.

Is my bubble rating related to my TripAdvisor ranking?

Your bubble rating plays a key part in your TripAdvisor ranking, which determines how popular you are compared to other properties in your area. The three main factors that go into your TripAdvisor ranking are:

Quality: What your overall bubble rating is (because the wisdom of the crowds helps guide travellers)
Quantity: How many reviews you have (because more feedback allows for a more complete picture)
Recency: How recent your reviews are (because fresh feedback is more useful for travellers)

How can I promote my TripAdvisor bubble rating?

Referencing your bubble rating is a great way to promote your pub. You can add a personalised TripAdvisor widget to your website for free. Just by copying and pasting a little bit of code, you can display your bubble rating, latest reviews and more directly on your website.