Carling has launched a new initiative to help pubs create the ultimate live football viewing experience.
The Official Carling Premier League Pubs programme will provide pubs with a range of promotional materials such as signage, point of sale and inclusion in the Carling Tap Pub Finder.
The beer brand will also be providing a select number of outlets with enhancements including the free upgrade and installation of Ultra HD in partnership with Sky.
Some venues will get the chance to host the Premier League trophy, as well as appearances from Premier League and Sky Sports football talent.
Alpesh Mistry, customer marketing director for Molson Coors said: "We are using the power of our great partnerships with the Premier League and Sky to bring the atmosphere of a live Premier League game to your pub.
"Ultimately we want to give consumers a reason to choose your outlet over any other when deciding where to watch the match. At Carling we want to give groups of mates a reason to come to your venue to enjoy the game and, most importantly, give them reasons to keep coming back."
The first Carling Premier League Pub is The Counting House, Leicester.