Like a puppy is not just for Christmas, a pub garden is not just for summer. Make the most of the festive season with these ideas.
1. Put up an outdoor festive bar
All you need is a marquee, outdoor heaters and maybe a few fleecey blankets that you can buy for under a fiver. Then voilá! You have an outdoor Christmas grotto that Santa would be proud of.
You could even partner with a brand. For example, the Galvin HOP in London’s Spitalfields has launched a Winter Garden in partnership with Pilsner Urquell available for private hire and public use.
The beer tent features its own bar comprising a 250 litre copper tank serving unpasteurised Pilsner Urquell, delivered weekly direct from Pilsen, Czech Republic. The menu will feature bar snacks such as saddleback pork rillettes & remoulade, Cumbrian beef rump burger and tarte flambée.
Of course, hot mulled wine is also available, a must for such outdoor wonderlands. Or try these winter drinks ideas instead.
2. Link up with your local Christmas market
The Woodstock Arms in Woodstock, Oxford is sponsoring the local Christmas market and holding a winter barbeque.
The pub courtyard will serve a checklist of winter warmers, including mulled wine, hot toddy, "naughty" hot chocolate, German hot dogs with sauerkraut, spiced pulled pork baps & apple sauce, marshmallows on skewers and roasted chestnuts.
General manager of the pub, Owain Llwyd Jones said: "The reason why we wanted to sponsor the Woodstock Christmas Market was so that we could be a part of this wonderful local event, and as we are a new business wanted to integrate as much as possible and show the locals how we do Christmas.”
3. Host live music
It might be carol singers, blues gigs, local bands, Slade tribute acts or whatever you think your regulars will love. Get a stage up in the garden under cover and watch people warm up with a good old boogie and a few pints.
The Magic Garden Pub in Battersea, London does this all year round and hands out blankets and hot water bottles in winter to keep customers extra cosy. If you want to know more about putting on live music, read this.
4. Hold a stall or mini farmers market
Throughout December The Larder House in Southbourne, Dorset holds a cheese stall in the front garden on the high street, so customers can stock up for their Christmas cheese boards.
By pairing up with local suppliers you can be a one stop shop for a pint and some Christmas food shopping this year.
5. Don’t hold back on the decorations
Trees, lights, action – if you can create a space which is worth sharing on Instagram or social media, your garden could gather some serious media attention and bring in punters far and wide.
6. Try something different
Want to really make the headlines? Get creative. Coppa Club in London has installed a collection of eight igloos on the terrace for customers to cosy up in and enjoy the night sky with a few drinks and food. Each igloo is 11.5 foot in diameter and kitted out with heaters and blankets.
You know what else is not just for summer? Cider. Read how you can cash in on cider sales all year round.