National Poetry Slam champion Solomon O.B. has been travelling the country uncovering some of the best examples of pub spirit, as part of a new initiative from Heineken.

The brewer and pub operator has launched a #BrewingGoodCheer campaign this month to highlight the vital role pubs play at the heart of communities.

Solomon visited several pubs on his journey including:


  • The Crown and Horses, Tadcaster, North Yorkshire, which was flooded last year.
  • The Wheatsheaf, Woodplumpton, Lancashire that has opened a post office on the pub after the one in the village closed.
  • Elephant pub, Liverpool where mothers in the community meet every morning over a cup of tea and biscuits.


From his visits he has created a poem that speaks of how, "the warmth inside can melt the ice of isolation," and that, "it was good to hear the constant hum /of conversation rather than endless twiddling thumbs/and notifications."

"These are not just pubs but community hubs/sitting pivotal in the middle/like pupils in an Iris." 

As part of the campaign Heineken is donating £50,000 to 50 charity and community projects and is hosting a series of pub lunches for lonely and isolated people.

"Pubs are the original social networks, so they're the perfect place to bring people together and help foster a tight-knit community spirit," said the company's head of responsibility and sustainability Claire Matthews.

"We hope that #BrewingGoodCheer will shine a light on the wonderful examples of community togetherness and the role pubs play in this - from the everyday to the extraordinary.

"And by showing that even a small gesture, such as chat over a drink and food, can make a big difference if you're feeling lonely, we hope to encourage people to think about reaching out to someone they know in need of some company."

if you were ever in any doubt about what makes pubs so fantastic, run your eye over these 50 things that make pubs great.