It's the biggest sporting event on the American calendar and with more and more regular season games being staged on this side of the Atlantic the Super Bowl is quickly growing its audience in the UK.

The Super Bowl itself takes place on February 5 with the divisional play offs between now and then.

Timings are not ideal, with the Super Bowl not kicking off until 11pm, but you could be the place to go for those diehard grid iron fans.

According to research by sports finder app Match Pint the Super Bowl is worth an additional £1,000 to pubs that screen it.

 

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Beds & Bars make the most of NFL by creating events on Sunday nights at its Belushi's Bars.

Sophie Herbert, Beds & Bars marketing manager, says: "Our customers can book their ultimate viewing experience from £10, which includes entry, a great table for them and their mates, plus food and drink throughout the game.

"During the evening, we run beer pong tournaments, hot wing challenges and serve a late-night menu to complement the pitchers, buckets and mini kegs of beer. We also offer prizes including our VIP Man Lounge for the next weekend of games."

She adds that it has also helped relationships with American customers – no doubt useful when you are offering accommodation as well as food and drink.

"NFL is a massive player when it comes to what our customers are looking to watch – it has helped us develop a stronger relationship with the American market and allowed us to provide a full package when it comes to the NFL season and keeping up with the action when away from home."

 

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This week's NFL Fixtures on Sky Sports

 

AFC Play Offs

New England Patriots @ Houston Texans, Jan 15, 1.15am
Kansas City Chiefs @ Pittsburgh Steelers, Jan 15, 6pm

 

NFC Play Offs

Atlanta Falcons @ Seattle Seahawks, Jan 14, 9pm
Cowboys @ Green Bay Packers Jan 15, 9.40pm

 

• Watch Super Bowl 51 on Sky Sports on Sunday February 5