He may have a place in the Real Madrid team and the hearts of every Welsh football fan but now Gareth Bale has what many men aspire to – his own pub.
Elevens Bar & Grill - a partnership between Bale and Cardiff based brewer and pubco Brains - opened last week.
It comes complete with a stack of memorabilia including Bale's boots from the 2014 Champions League final, football shirts from Pele and Maradona and items from global icons such as Rory McIlroy, Andy Murray, LeBron James and Conor McGregor.
It also features 23 television screens over two floors to show the biggest live sporting events.
Bale is due to host an official launch event following the conclusion of the football season – which could see him picking up a Champions League winners medal in Cardiff on June 3.
Elevens will serve a menu featuring burgers, pizzas and steak and a drinks menu that includes Bale Ale. Bale doesn't drink alcohol but he visited Brains' Cardiff Brewery earlier in the year to learn about the brewing process and select the ingredients for his new Bale Ale, as well as some bespoke glassware.
Brains chairman John Rhys said: "We are delighted to be working with Gareth and his team in a unique partnership between two of Cardiff and Wales' most famous products."
"Elevens Bar & Grill is the result of close teamwork between us, with Gareth involved in every decision in the development process from the glassware and staff clothing to the signature burger and the specially-brewed Bale Ale.
"Together we have created a great place to enjoy quality food and drink surrounded by money-can't-buy sporting memorabilia. And when it comes to watching sport, every major event will be shown on the latest flat screen technology. With the ability to show up to six different events on our 23 screens at any one time, there isn't a bad seat in the house."