The first test might not have gone the way of the British and Irish Lions but pubs that screened it definitely had a result.
Sales data from beer flow monitors Vianet reveals that pubs that showed the clash against New Zealand saw a 240 per cent increase in beer sales versus sites that didn't show the match – not bad considering the 8.35am kick off.
On average, sports pubs poured around 415 pints on the day.
Overall, pubs last Saturday saw a four per cent hike in beer sales compared to the Saturday day the previous year, which featured major events such as Euro 2016 and international rugby.
Mark Fewster, Vianet product Manager, said: "Our insight consistently shows that sporting events are among the most powerful drivers of beer trading peaks, and with the morning kick-offs for these matches in the UK, there is a real opportunity for pubs to get customers in early and keep them in venue once the final whistle has blown."
Meanwhile, sports pub finder app MatchPint said there were 58,000 searches for the match - the fourth most searched for sporting event of the year (the top three being major pay-per-view boxing).
More than half of these searches were conducted the day before the match and seven in 10 came via mobile devices.