Whether you're a big sports bar or a local countryside boozer, Inapub has launched a supplement packed with all the latest insights and tips on boosting profits with sports.

With support from partners Sky Sports, BT Sport and Heineken, the 16-page guide covers everything from which big games are coming up this summer, to teaming up with local sports teams and how to increase food sales.

Matt Eley, Inapub editor, said: “Whether you are watching or participating, there are few things that bring people together in the way that sport does.

“The highs of victory, the lows of defeat and the sense of belonging to something make it one of life’s real pleasures. And where better to enjoy a communal experience of joy or commiseration than in a pub?”

For your easy-read advice on how to keep sports fans in their seats a little longer, read the supplement online here.