BT Sport has revealed that its successful Pub Cup tournament is being scaled up for next season.

In May, Liverpool's Liver Vaults won the inaugural event at Arsenal's Emirates stadium with a last minute goal against Hertfordshire's the Great Northern.

The pub won free BT Sport for the year along with a £5,000 cash prize.

More than 800 pubs registered an interest in playing, so the broadcaster is expanding the competition to allow more to take part.

Bruce Cuthbert¸ director of commercial customers, BT Sport, said: "Following on from the success of the inaugural BT Sport Pub Cup this year, which will be back bigger and better, we will also be putting the important role that pubs and landlords play in our community front and centre in our new marketing campaign which launches later this year. We're looking forward to an exciting new season."

It is one of a number of activities BT Sport has revealed, including expanding the marketing materials pubs can use.



Customers will be able to choose from a number of different poster packs or alternatively compile their own by selecting specific fixture posters across a range of sports including football, rugby and boxing.

More assets will also be made available to help pubs promote games on their social media channels.

BT has also revealed that it will be increasing its prices this year by 3.5 per cent from September 1. The fee will be based on your 2010 rateable value.

Broadcast rival Sky is increasing its prices by five per cent. This too will be based on the old rateable value unless your pub received a reduction in the 2017 business rates review.

BT Sport will continue to show all live European Champions League and Europa League fixtures as well as 42 Premier League games, primarily at 5.30pm on Saturdays.