These licensees are giving their customers the chance to grow veg on their land – on the proviso that they share some of the goods.

Jodie Phillips and Neil Barku, of The Queens Arms in Breage, Cornwall, have invited locals to use their spare land as allotments. Users will pay a nominal £1 a year to rent a plot and have been asked to share 10 per cent of whatever they grow with the pub.

They are also running a monthly farmer's market on the field next door. They have been working with Pub is the Hub to get the scheme off the ground.

Jodie said: "We wanted to do something like this for the community so the monthly farmers' markets gives local farmers, artists and craft suppliers another sales outlet as well as an enjoyable afternoon out for visitors while our allotment plots feel like a great way to do something for our local residents."

Reg Clarke, the regional advisor from Pub is The Hub, added: "Jodie and Neil have worked hard to appeal to local customers as well as visitors and this scheme is an ideal way to make the most of space that they already have at the pub. I love the idea that the produce from allotments will make its way onto the pub menu."