As England attempt to get a step closer to the World Cup Finals with their match against Slovakia tonight, football has retained its crown as the biggest crowd-puller in pubs.

Research by industry specialists CGA shows that 22 per cent of people watch live sport in a pub or bar – with one in five of those doing so every week.

Of the 5,000 people surveyed in the CGA BrandTrack report, 73 per cent chose to watch live football. Rugby Union followed in second with 20 per cent, with boxing also scoring well.

Just under 10 per cent of people - the avid fans - go to the pub several times a week to watch sport.

 

 

CGA chief executive Phil Tate said: "The research reveals how crucial sporting events are to the on-trade, with fixtures appealing across the age groups. Consumers who go out to enjoy sport are also very loyal to particular venues."

Watching live sport is driven by younger customers – with 33 per cent of 18 to 34-year-olds saying they watch action in the on-trade, versus 24 per cent of those aged 35 to 54.

Lager is the most popular drink (44 per cent) with cider (21 per cent) in second.

The biggest spenders in the pub are to be found in London. Arsenal fans spend the most - £18.64 per visit, followed by Chelsea, £17.63.

 

 

Phil added: "Consumers go out to watch sporting events partly because many key fixtures are screened on subscription-only channels, but watching sport in a bar also gives fans something of the camaraderie they would get at a live game – so they visit for the atmosphere and the chance to enjoy the game with friends."