The eagerly awaited rematch between heavyweights David Haye and Tony Bellew could help pubs attract more punters in the run up to Christmas.
The pair will go toe-to-toe at London's O2 on December 17, in a fight broadcast on Sky Box Office.
When they met for the first time back in March, Bellew won in a bout that was a huge hit on pay-per-view.
Boxing has risen to prominence this year with clashes such as Joshua v Klitschko and Mayweather v McGregor attracting fans.
David Rey, managing director of Sky Business said: "The increasing popularity of pay-per-view events among pub goers is great news for landlords and this rematch between Haye and Bellew gives venues a great opportunity to attract in sports fans and boost trade."