Pubs could be in for a week to get the heart racing, with spending set to increase on Valentine's Day this year.
Research from Mintel indicates that Brits spent £620m on Valentine's gifts in 2017 – up from £575 million the year before. The growth is expected to continue with experts predicting £650m will be spent on gifts this year.
The biggest challenge for pubs will be getting people away from a romantic meal at home and into the pub, because more was spent on food and drink at home (£128m) than on any other gift last year.
Samantha Dover, retail analyst at Mintel, said: "Valentine's Day is now the biggest spending retail event in the first half of the year, overtaking Easter by a significant amount."
She added: "Shoppers are looking for creative ideas ahead of February 14, especially those that go beyond the traditional assortment of lingerie, flowers and jewellery, with experiential gifts one way to make gift suggestions more appealing."
Pubs across the country are putting on a range of events. Brakspear is running a competition to find people who found love in their pubs.
Meanwhile, the Hoxton Square Bar and Kitchen in London took a scientific approach to love, inviting customers – picked out after filling on an online survey – to an event where they can ask potential partners 36 specific questions.
The event is based on the essay To Fall in Love With Anyone, which examines how intimacy can be examined by asking a series of probing questions.
Meanwhile, the White Hart in Weston in Gordano recently hosted a private match-making night after customers had been asked to fill out compatability tests.