Men are likely to be the big spenders on Valentine's Day – in both cash terms and the time it takes to get ready.
A survey of 2,000 people by matchmaking app happn reveals that men will be most likely to pick up the tab at dinner tonight.
Pubs can look forward to a bumper night from those looking for love. Men on a first date say they spend an average of £70, compared to £47 by women.
The biggest spending region is London, with £119 spent on a first date. Yorkshire was the cheapest with £42 the average spend.
Perhaps surprisingly it is the older generation who believe the bill should be split, with only 28 per cent saying men should pick up the tab. In the 25 to 34-year-old age category, 41 per cent expected the man to pay for the first date.
When it comes to getting ready for a date, men take an average of 79 minutes to get their look just right, which is three minutes longer than the women surveyed.
Pubs should also be aware of some of the biggest turn offs on a first date. These include dates playing on their phones or flirting with waiting staff.
Claire Certain, head of trends at happn, said: which "This has been our biggest study into UK dating trends to date and has revealed some fascinating results – particularly around the differences between men and women.
"In this time of gender equality, it would appear that chivalry is indeed alive and well and is in fact still appreciated by most women."