Sports pub finder app MatchPint has signed with Budweiser to support pubs during the FIFA World Cup this summer.
Fans will be encouraged to visit pubs that stock Budweiser – the official beer of the tournament – to enjoy exclusive offers and the chance to win prizes, including tickets to the tournament.
Rowan Chidgey, Budweiser UK marketing manager, said: "Our partnership with MatchPint will not only help maximise sales during the summer but also drive footfall around the major sporting moments throughout the year."
MatchPint's Dom Collingwood added: "In what we believe is an industry first, a global drinks brand is using its marketing weight to drive footfall into the on-trade rather than simply building brand awareness.
"Having sought input from pubs and bars across the country, the campaign will focus on three major elements: driving footfall into Budweiser stockists (regardless of what drink the consumer chooses), getting fans to stay in the pub longer either side of big games, and dialling up, rather than turning down, the support when England aren't playing and once they go out."
The tournament in Russia starts on June 14.