As 'The Beast from the East' slowly passed over the UK, publicans took to social media to show they were open and a warm, inviting place for customers. 

The extreme weather was an opportunity for licensees to get online and promote that unlike much of the UK, they were open for business.

Indeed, with schools and workplaces being closed, pubs could turn the snow into an opportunity for customers to come into their establishments.

 

 



And finally...