Could golf be worth a shot in your pub?
Viewing figures released this month show that The Masters - golf's first major of the year – attracted nearly a million viewers in the pub to watch American Patrick Reed win his fist green jacket.
The out of home audience of 907,000 is up 40 per cent on last year's epic, when European teammates Sergio Garcia and Justin Rose went head-to-head in a dramatic play-off, with the Spaniard sinking the crucial putt to claim the title.
The figures indicate that golf's popularity is on the rise, helped by the return to form of Tiger Woods and Rory McIlroy.
It could be a useful way of attracting customers this year, with three more majors – including the Open Championship in July – still to come.
However, the biggest draw of all could be The Ryder Cup in September when Europe will try to reclaim golf's most coveted team prize from the Americans in France.
It is set to be a big summer of sport with the FIFA World Cup now under 50 days away plus international rugby, cricket and the F1 season all scheduled.
Tracy Harrison, director of marketing at Sky Business, said: "The variety of sporting content shown on Sky remains unrivalled. We show more pub-packing favourites, helping our customers to position their venues as the home of sports, which in turn attracts custom, increases dwell time and helps make them money."