With the Royal Wedding and the FA Cup Final, May 19 is being dubbed “super Saturday” for pubs.
Figures from Star Pubs & Bars suggest that over 50m pints will be sold on the day, equating to more than 1,000 pints a second in pubs across the land.
Pubs are gearing up to make the most of the opportunity, and several have created bespoke offers for the day.
Things to consider for super Saturday:
- Create a special Royal wedding menu – there is some inspiration from Inapub here - and get in the bubbly, brews, and cocktails most associated with Prince Harry and Meghan Markle.
- Use social media - make sure to include the trending hashtags around the royal wedding (see pictures below) such as #royalwedding #harryandmeghan.
- If you are planning a ticketed event – have special promotional offers and use a website such as Eventbrite or Design My Night to sell the event, like the Grafton pub below.
- Create promotions to tie in both the Royal Wedding and the FA Cup – increase dwell time and keep punters in the pub for the whole day, for example, a combined lunch and tea offer and post-FA Cup entertainment such as music or quizzes.
- Don’t forget Sunday – consider, like the Windsor Castle below, keeping the entertainment going for the whole weekend.
The Salisbury Arms, Winchmore Hill, London, is hosting a special Royal Wedding party for Prince Harry and Meghan Markle, dubbing it When Harry Met Meghan, after the famous film When Harry Met Sally.
The pub is showing the wedding live on big screens with a brunch offer followed by an all-day BBQ.
The aptly named Windsor Castle in Marple Bridge, Stockport, is living up to its name and has been decorated with Royal wedding memorabilia, bunting, and flags in the national colours of red, white, and blue:
It has a complete offer for the whole weekend, including early opening at 9.30am on Saturday morning, draymen collecting for Help for Heroes charity, a showing of the wedding on television followed by afternoon tea.
The party will continue throughout the day, with an Indian street food company, Curry Den, providing a menu including its ‘Royal Curry’ dish, cooked specially for the day.
The pub will then show the FA Cup final on Saturday evening, followed by an Abba tribute at 9pm – Gimme, Gimme, Gimme! It then will offer a garden party on Sunday with a live band and more food from the Curry Den in the afternoon.
A royal raffle with winning hampers is also due to be held to raise money for Breast Cancer Care.
The Dolphin Inn, Betchworth, Surrey is putting up a marquee for the event, where an outdoor screen will show the wedding, as well as a barbeque and a Pimms bar – the quintessential elements of any successful British occasion:
The Old Dunnings Mill, East Grinstead, Sussex, is also offering a showing of the wedding on its decking.
Additionally, it will be putting on an afternoon tea for the event – priced at £12.95 – that can be pre-booked:
The Grafton, Kentish Town, London is also celebrating the wedding with a special party, including a special brunch menu and 'encouraging' the wearing of hats for the event:
Whatever your ideas and events, cheers to super Saturday - and the royal couple!