Pubs were celebrating long after Prince Harry and Meghan Markle tied the knot on Saturday with extended hours giving trade a huge boost.
With licensing hours increased until 1am along with the wedding and the FA Cup, it is estimated customers spent £20m more than on a usual Saturday.
Beer sales were up by 100 million pints and food sales are believed to have grown by eight per cent, according to the British Beer & Pub Association (BBPA).
Lucy Longworth, general manager of The Lifeboat Inn, St Ives, said: "We had a really good turnout for Meghan and Harry's wedding, with tables full throughout the day.
"We showed the wedding from 10am, followed by football at 5pm and then had a band to celebrate the wedding from 9pm.
"Many people stayed on for all three events which was great. Our bar sales increased by 50 per cent on the previous Saturday."
BBPA chief Brigid Simmonds said: "The royal wedding was a fantastic spectacle with the Great British pub providing the perfect place for the nation to celebrate.
"The relaxed licensing hours were welcomed by pubgoers looking to make the most of the historic occasion, whilst providing a real boost to the pub trade. Given that a third of the price of a pint in a pub goes straight to the taxman, the Chancellor will also be celebrating."
- Not all pubs went Harry and Meghan mad. This one banned all talk of the Royal Wedding in the pub in Saturday.