Amazon has entered the Premier League broadcasting playing field for the first time – but it is not yet clear what implications this will have for pubs.
The online streaming service has snapped up the rights to 20 Premier League games for three seasons starting in 2019.
The deal was one of two remaining rights packages sold by the Premier League with the other, also for 20 fixtures, being bought by BT Sport.
Inapub contacted Amazon but the company has been unable to confirm what the deal will mean for pubs in terms of subscription details. The announcement stated that the games will be available at no extra cost to Amazon Prime members, but this could just be a domestic arrangement.
Amazon Prime currently costs £7.99 a month of £79 a year.
The 20 games cover two full rounds of fixtures: the first round of midweek games in December and all 10 games on Boxing Day. It means subscribers to the online streaming service will be able to choose from a number of matches.
Jay Marine, vice president of Prime Video in Europe, said: "We are always looking to add more value to Prime, and we're delighted to now offer, for the first time, live Premier League matches to Prime members at no extra cost to their membership."
The BT Sport package is similar in that it also covers 20 games from two midweek fixture programmes. It will give the broadcaster the chance to show multiple matches on the same night as it currently does with Champions League and Europa League football.
The new £90m deal means BT Sport will have the rights to 52 games Premier League games for three seasons from the 2019-20 season.
BT recently agreed a multi-year deal to offer Sky's NOW TV service, which includes Sky Sports, from early 2019.
Bruce Cuthbert, director commercial customers, BT Sport, said: "We're delighted to be able to offer pubs and clubs even more Premier League matches and to create exciting midweek nights of top flight Premier League action."
Sky Sports will remain the dominant force in Premier League broadcasting with the rights to 112 Premier League games, including Saturday night fixtures for the first time.
Earlier this year Sky bid £3.58bn for four Premier League rights packages from the start of the 2019 season, with BT Sport bidding £295m for another.