New data on pubs during major football tournaments has revealed that British locals are 127 per cent busier when England are playing – with takings across 90 minutes topping £3.5 million.
The study by Worldpay also revealed that pubs would be serving 2,000 customers a minute during the peak four minute period before the start of a second half.
It reveals Bournemouth is the busiest area for half-time pints with spending jumping five-fold at the end of the first half of a match.
Bristol pubs are a staggering 289 per cent busier during half-time with pubs in Hammersmith increasing by 282 per cent.
London is unsurprisingly the busiest in the country with five boroughs in the capital featuring at the top of the table.
If you are looking for a quiet pint, Nottingham is the best place to watch, as pub sales remain stable throughout games with no increase in orders during half-time.
Sheffield is similarly steady with just a 10 per cent spike in sales.
Most (percentage more pints served):
- Bournemouth - 500.0
- Bristol – 288.9
- Hammersmith & Fulham – 281.8
- City of London – 232.1
- Southwark – 204.0
- Islington – 203.6
- Portsmouth – 195.0
- Leeds – 193.9
- Wiltshire – 184.2
- Lambeth – 181.8
- Nottingham – 0
- Sheffield – 10.2
- Brighton and Hove – 25.3
- Cambridge – 54.5
- Tower Hamlets – 60.7
- Cheshire East – 60.7
- Liverpool – 68
- Manchester – 70.4
- Derby – 91.3
- Birmingham – 96.2
Steve Newton, executive vice president, UK and Europe of Worldpay, said: "Pub operators and fans alike will be praying that the Three Lions avoid a repeat of their last World Cup campaign.
"It's been a mixed start to the year for the pub industry according to the latest BBPA Beer Barometer, but the World Cup, along with an exciting summer of sport, could help landlords to boost the coffers.
"Operators will need to get their strategy right to take advantage of the football frenzy, particularly during the half-time rush in the busiest parts of the country like Bournemouth."