Getting the viewing experience right in your pub for England's World Cup campaign could be vital for future trade.
A survey of 2,000 pub goers by Currys PC World has revealed the top demands of fans watching the game.
And if pubs don't meet expectations then nearly half (45 per cent) may never return to that venue again.
The number one demand for fans is the quality of the sound and vision with 79 per cent saying they want to see games in High Definition and 73 per cent wanting to hear the commentary.
On top of that 44 per cent want more seating and 30 per cent want faster service.
Other fan gripes are long queues (45 per cent), being unable to see the TV (40 per cent), being unable to get served (32 per cent) and not enough TVs (28 per cent).
Jim O'Hagan, business development director at Currys PC World Business, said: "Our research has shown that savvy pub-goers want more than just access to a quick pint and a small screen, instead they want a full HD, commentary filled match day experience.
"Landlords therefore need to ensure they get their commercial TV match fit for England's biggest game in twelve years tomorrow or risk losing out on crucial revenue, especially as 45 per cent of fans said they would not return to the same pub for the rest of the tournament if the experience is not up to scratch – a disaster if football does end up coming home!"