Shooters Sports Bar in Leeds has introduced a 98 square metre adult-only ball pit – with more than half a million plastic balls.
And the company's head of marketing Isaac Mayne says anything goes in the pit.
"Having Ball Mania in our Leeds Shooters Sports Bar is something completely different to anything else we have done before, and no other venue in the city has offered such an experience before," he says.
"Contrary to what people might assume, drinks and food are completely welcome in the ball pit, so visitors can book a session, take a dip, try our new summer food and drink menu, have a dance to some classic party music and enjoy the ball pit in any way they choose!"
There are also opportunities for customers to take snaps to share on snapchat social media with a dedicated custom selfie area.
Visitors are also advised to look out for the one and only Golden Ball which enters them into a prize draw to win a £500 in cash.
It's certainly one way of ensuring your customers have a ball...