Have you given in to Christmas and put your tree up in the pub yet?
If you haven't, you'll likely be disappointing more than half of your customers.
A survey of 1,000 people by retailer Christmas Tree World has revealed that 56 per cent of Brits think that trees should be on display before December.
On top of that, one in six (17 per cent) think that venues such as pubs and restaurants should put their decorations up as early as October.
More than half said that artificial trees look better — which may tally with some wanting to see trees for months on end.
And getting your tree right could help business, with 18 per cent saying that festive displays mean they are likely to spend longer in a pub.
Stephen Evans, managing director at Christmas Tree World, said: "The fact that many consumers would like to see festive displays as early as October should be seen as a real business opportunity, and using a real Christmas tree during this timeframe can present some challenges."