A guide to how best to promote your 6 Nations coverage online in 2019



The 6 nations starts on the 1st February and can be a great way of getting your pub busy. Here is a selection of ideas you can use in your pub to promote the tournament.

Countdown to the tournament – Begin a countdown to the tournament and post on Facebook & Instagram every day and Twitter every day. Add details about the pub or offers you have on such as the rugby-themed ales you have on or the food you have available.

Cover & Header images – Update these in advance of the start of the tournament. This will get seen by new and regular customers alike.

Facebook events – Setup events for the days you are showing the games on. Make sure you have all of the details listed including offers, kick-off times.

Website – Add the games you are showing to your website. If you are showing the 6 Nations instead of the football you regularly or vice versa, make sure you list have that listed on your websites.

Instagram - Take some pictures of your staff with rugby balls or come up with some creative pictures using a ball. Try using any POS from around the pub. It should always look artistic and professional. Here are some useful hashtag terms: #6nations #sixnations #rugby #livesport #6nations2019 #FeburaryRugby

Twitter – Use the hashtags from above, but also post clips and ask opinions. Find a clip from keet moments from past tournaments and ask questions like: ‘Do you miss Brian O’Driscoll?’ Or ‘What do you think of this try by France against Scotland?’  

Instagram Stories & Snapchat – Post each day of a fun video or pic to your story to keep your customers aware of what is to come. Once it kicks off, posts pics of what you are doing or customers enjoying the game.

Google Posts – Add some Google posts to your listing.  New customers will see these posts before they see your page potentially. This could direct them to your pub 1st to watch that match if several of your competitors are doing it also.

Sharing content – Follow big rugby stars, official team accounts, sports channels & suppliers who make your beer. They will all be creating content you can retweet & share. This can help you see what works best and save you time if you are struggling with ideas.