A new campaign spearheaded by CAMRA aims to get people down their local this summer.

The Summer of Pub campaign kicks off this coming "PUBlic" bank holiday weekend (May 25 to 27) and pubs are being encouraged to get involved by hosting special events and promotions "to help more people rediscover their love for the great British local."

Participating pubs will be provided with marketing materials to help promote the campaign, which will be pushed via CAMRA social media channels and its network of nearly 200,000 members.

This weekend the organisation is also encouraging pub-goers to Tweet photos of themselves using the hashtag #SummerofPub by offering the chance to win a round of drinks for their party.

Later this summer other events will follow, including special screenings of the Women's World Cup (June 6 – July 6), a toast for Beer Day Britain (June 15), and beer and cider tasting events showcasing local producers.


Summer of Pub

There are also plans to run fringe events across London to coincide with the Great British Beer Festival (August 6-10), which will bring a clear pub campaigning element to CAMRA's flagship event for the first time, claims CAMRA national director, Ben Wilkinson.

"You don't have to go on a march or demonstration to be a pub campaigner – anyone can get involved. It's as simple as heading out for a pint this summer and encouraging your friends to join you.

"We want to remind the public what makes our nation's pubs so special. We want to encourage people to give the TV a break this summer and help them rediscover the unbeatable social network that is their local. The clearest way we can all demonstrate how much we value our community pubs and want them to remain part of the social fabric of our country is by using them."

To get involved visit www.camra.org.uk/summerofpub/