A pub is bidding to beat the world record for the longest single darts match in aid of charity.

The Bull and Bush in Shepshed, Loughborough, will take on the challenge from 9am on Wednesday, July 3.

Two of the pubs darts players, Kev Bryan and landlord James Hoult, known as Nez to the locals, will be throwing their darts for over two days in an attempt to beat the current world record and fundraise for their two chosen charities, the Brain Cancer Charity and Mondo GNA01, a charity that works to raise awareness of the gene mutation GNA01 and fund research.

Both players are regulars in the pub's darts league and Kev has been involved in a record-breaking attempt before – reaching an impressive 48 hours in total, but it will be James's first time. This stint will see the players add another 12 hours to Bryan's previous personal best.

As well as hosting the record breaking attempt, the pub is also supporting the fundraising with a raffle.

Licensees Laura and James Hoult said: "We are incredibly excited to be hosting this Guinness World Record attempt and are so proud of our darts player Kev for taking on the challenge with James.

"Both charities have an incredible cause and we're so excited for the day. The pub will be open from 9am and we'd encourage everyone to come down and support the players.

"Playing a darts match for 60 hours will be no mean feat but we're confident the guys will be able to hit that Bullseye!"

Steve Brighty, business development manager at Admiral Taverns said: "The team at the Bull and Bush has worked really hard to bring this event to life and it's fantastic to see the pub showing support for its players and their chosen charities.

"They are pulling out all the stops to raise money for a great cause with a really impressive challenge ahead."