As BTSport launches its Red Lioness pledge we talked to pundit Reshmin Chowdhury about why pubs should show more women's sport. Check out the video above.

 

BTSport has launched The Red Lioness pledge, an initiative to get pubs to show more women's sport. 750 Greene King pubs have already signed up and will be screening all women's football matches live, from the FA WSL through to internationals featuring England's Lionesses.

The pledge asks pubs to commit to showing women's sport as well as to providing an inclusive and welcoming environment for fans. The broadcaster will provide advice and point of sale materials for venues backing the pledge and wants more pubs to sign up.

If you want to get involved with your pub you can join in at btsportprint.co.uk/redlioness

To celebrate the launch of the initiative Greene King pub The Red Lion in the City of London has been turned into The Red Lioness for 10 days. Arsenal striker Danielle Carter, Reading midfielder Fara Williams plus BT Sport's women's football experts Clare Balding, Rachel Brown-Finnis, Claire Rafferty and Reshmin Chowdhury all turned up to open the pub last night (November 7).

 

Red Lioness launch

Reshmin Chowdhury, Rachel Brown-Finnis,  Danielle Carter and Fara Williams helped launch the Red Lioness pledge

 

Pete Jeavons, BT marketing communications director said: "Today's launch further supports our ambition to be a national champion and builds on our recently-announced long-term partnerships with the four UK football associations.

"BT is proud to have broadcast women's football since 2013 and we are committed to helping grow the women's game. We would encourage any football fans to visit the Red Lioness and take in some fantastic experiences over the coming ten days."

This season is BT Sport's biggest season of women's football yet, showing 30 live women's football matches including the Lionesses, Barclays FA Women's Super League, FA Women's Continental League Cup and the Women's FA Cup.

BT Sport is also making selected Barclays FA WSL matches available to anyone in the UK for free, on btsport.com, the BT Sport App, the BT Sport Twitter feed and Virgin TV.