Pubs are being offered the chance to create a TV advert and have an advertising campaign produced for free thanks to Sky.
Sky is launching the competition for its licensed trade customers.
Tracy Harrison, director of marketing at Sky Business said; "Imagine if you had Sky's creative team at your disposal to make a TV advert promoting your pub and creating a campaign that targets audiences in your local postcode area?
"That's exactly what we are offering one lucky Sky Business customer - along with thousands of pounds worth of free, targeted advertising space across Sky's channels - all of which has been designed to help drive footfall."
Sky will be running a competition throughout January. To enter you need to register or log onto www.MySkySports.com and request a free POS pack.
The campaign will be delivered through AdSmart from Sky. It means that different adverts can be shown to different households watching the same programme. It enables pubs to advertise on national channels but to relevant audiences in their local postcode area, giving a more local and targeted approach.