A trio of celebrities teamed up with the Samaritans and a London pub to raise spirits on Blue Monday.
Turning the idea of 'Blue Monday' on its head into something positive, Samaritans Brew Monday encourages people to get together with family, friends or colleagues for a chat and a warming cuppa throughout January and February.
Brew Monday, which is also being supported by PG Tips, has the backing of British stars including Dame Julie Walters, former Bake Off contestant Michael Chakraverty and comedian Rachel Parris.
The trio paid a visit to The Parcel Yard Pub, which is owned by Fuller's and sits inside Kings Cross station in London. They posed for photos and enjoyed tea, cake and biscuits in the pub.
Lee Lehane-Blackford is in charge of sales marketing and events at the pub. He said: "They came in and had a photo shoot for a few hours. Now we are raising awareness and supporting Samaritans.
"We are very much about wellbeing and looking after the staff at work.
"Fuller's is known for working to retain staff and making sure that they are happy and have a positive working environment. It's something which I believe the company supports year on year anyway. We have a lot of involvement with local causes."
Dame Julie Walters said: "Talking is really important – to get it out of your head and into the atmosphere and for someone to witness that, is important in life.
"I'm supporting Brew Monday as I believe we need to listen, notice and talk to people. It isn't a problem to talk about how you are feeling, and things won't get out of control, if anything it will dissipate. It's about not being afraid to approach somebody and noticing what's happening around you."