Pubs can now buy the Amazon Premier League Pass ready for the exclusive games being screened in December.
In July the three companies announced a deal that gave publicans 50 per cent off their Sky Sports Subscription if they stocked brands from both drinks companies.
As BTSport launches its Red Lioness pledge we talked to pundit Reshmin Chowdhury about why pubs should show more women's sport. Check out the video above.
Walking down a busy street in London's West End, you can't help but be drawn in by the stunning display of flowers adorning the entrance to Mr Fogg's Tavern.
Key figures from the licensed trade teamed up to support the fight to help pub, bar and brewery workers in need of financial aid.
Experts are predicting an extra 1 million pints will be sold in pubs if England win the final against South Africa this coming weekend.
A group of 26 people from across the pub industry are to take on an intense bike ride in support of those in the licensed trade.
Pub is The Hub has launched a new campaign to help combat loneliness and isolation through services and activities provided by pubs.
As Halloween rivals Christmas and bank holidays in terms of its value to the pub industry these days, it's worth giving the occasion the attention it deserves.
It's the second biggest party night of the year after New Year's Eve and now pubs are getting ready to capitalise on Halloween.
BT Sport will screen more than 20 matches in December and January.
We asked landlady Natalie Coleshill, who knows a thing or two about putting on a great sporting experience, for her tips on bringing sport to your pub.
Pubs are being encouraged to branch out and show more niche sports to draw in more punters.
Pubs which welcome four-legged friends are being encouraged to enter the annual Dog-friendly Pub Awards.
Glamourous loos are a draw for customers but are yours Instaworthy??
Why aren't we enticing more people into the pub to watch sport?
Guidance has been unveiled to support licensees to tackle under-age gambling in pubs.
Not only are houseplants on trend at the moment they boost health and wellbeing too, as they have a positive impact on customers and employees and therefore your bottom line.
When Nigel Smith organised an event in honour of his name, he had no idea the impact it would have.
If I had been in possession of any psychic powers, there is no way I would have agreed to cover an event with a spiritual medium on the day the England cricket team are playing in the World Cup final.