Getting the viewing experience right in your pub for England's World Cup campaign could be vital for future trade.
Does working behind a bar give you a physical and competitive edge?
A London pub run by Greene King has been rebranded The Golden Boot in honour of England football captain and striker, Harry Kane.
Pubs up and down the country are full of characters, conversation, and some of the most creative games you could imagine. Here are a few pub sports and variations on classics that your customers might want to try. Pub Olympics anyone?
When you picture a typical community pub, London is probably not the first location that comes to mind.
Regulars at a village pub put themselves through the pain barrier by taking on hardy Atlantic rowers in a 24-hour charity challenge.
The Brazilian-born darts player emerged triumphant from the inaugural competition, which was designed by the German beer brand to drive interest in pub darts.
A publican has put a football grandstand in his pub garden for the World Cup to draw in the punters.
Next season's Champions League could be the best yet for pubs with more viewing occasions available than in seasons gone by, according to BT Sport.
This World Cup is potentially one of the biggest ever for pubs...
Nothing brings the nation together like a World Cup – but how can you make your pub the place where scores of fans huddle to celebrate wildly or sob sadly into their pints?
New data on pubs during major football tournaments has revealed that British locals are 127 per cent busier when England are playing – with takings across 90 minutes topping £3.5 million.
Most pubs and their customers will want to see England advance at the World Cup this summer. But how they see events unfold comes down to your screen choices.
Amazon has entered the Premier League broadcasting playing field for the first time – but it is not yet clear what implications this will have for pubs.
A pub in London is celebrating after winning the BT Sport Pub Cup in a thrilling match at the home of Leicester City.
Pubs were celebrating long after Prince Harry and Meghan Markle tied the knot on Saturday with extended hours giving trade a huge boost.
A team from Liverpool will be going for another cup final win to end the season – and we are not talking about the Champions League.
The England squad has been announced, there are just four weeks until kick off, and now the British Beer & Pub Association has produced some useful tips ahead of the FIFA World Cup.
With the Royal Wedding and the FA Cup Final, May 19 is being dubbed “super Saturday” for pubs.
How's this for a way of watching England's bid for glory in Russia next month?