The rise of Order and Pay

COVID-19 wrote off 2020, of that there is no doubt, but have the pandemic and Government restrictions accelerated the need for technology in the hospitality sector? The evidence points to a resounding yes, with some commentators suggesting the need for digital solutions in pubs and bars could be brought forward as much as 5 years.

Implementing technology is an intimidating venture to take on at the best of times and seems an almost impossible feat in the middle of the most challenging conditions our industry has ever faced. The opportunity new technology can bring pubs and bars is endless, exciting, and sometimes a little scary. There are decisions to be made around investing time and money, but ultimately ensuring customer satisfaction and delivering an exceptional customer experience is crucial. 

Making the path to purchase as easy as possible and providing great customer service have always been at the heart of running a successful pub or bar business. Customer thirst for technology is at an all time high and the pace at which behaviours are changing has been accelerated significantly by the pandemic. 

There are a plethora of Order & Pay solutions flooding the market in response to Covid-19, and these technologies are shaping the way we interact with customers. When considering an Order and Pay solution there are many factors to consider, from pricing models and ease of use, both for you and your customer, to reporting dashboards and EPOS integrations.

Digital technology is not going away, in fact, the need is only going to increase in the hospitality sector over the coming months and years. You may want a quick and easy solution to Order & Pay now, but you should decide today with tomorrow in mind. After hours of research and numerous conversations with trade leaders, we have put together an impartial report that aims to provide, together in one place, the information needed to help you make one of the most important decisions in 2021 - what to do about Order & Pay.

To read our Order & Pay Market Report, compiled by Archie Mills, visit: https://bit.ly/InapubOrderandPayMarketReport