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Advertorial - Reopening and beyond

by RYAN FRITSCH
"we’re committed to championing Britain’s iconic beer culture"
How Budweiser Brewing Group UK&I is continuing to support its customers

Recently it’s been encouraging to see many pubs up and down the country reopening their doors. However, we must continue working together to ensure a safe, yet speedy, recovery for the industry.

At Budweiser Brewing Group UK&I, we’re committed to championing Britain’s iconic beer culture and celebrating the vital contribution pubs make to our communities. Here’s three programmes we’ve put in place to support sustainable and long-term growth for our customers:

Discounted BT Sport Subscriptions

We’ve partnered with BT Sport to offer new customers 50% off their annual BT Sport subscription. Live sport is a huge opportunity for pubs to drive sales; fans spend 90 minutes longer in the pub than the average customer and boost rate of sales by 10%.[1] Additionally, 94% of consumers who have a good experience watching sport in a pub will return,[2] so a sports package is vital to encourage repeat visits. Our partnership with BT Sport will allow publicans to tap into this customer pool in an affordable way and drive footfall into venues.

Pubs and bars can sign up to the exclusive BT Sport deal, at https://savepublife.com/programmes/bt-sport/

Exclusive Renewable Energy Tariff

We’ve also partnered with Opus Energy to provide an exclusive green energy tariff that is guaranteed to be cheaper than any other deal found through price comparison or third-party alternatives. In fact, this comes with a saving of up to 30% compared to standard renewal prices from other suppliers, which we hope will ease some of the financial pressure’s publicans are currently facing.

Not only does it help put money back in the pocket of publicans, we know looking after our planet is important to their consumers. Fifty-eight per cent of consumers are more likely to buy a company’s products or services when they know the organisation pays attention to its impact on the environment.[3] Going green can help our customers boost sales.

To find out more about switching to a Budweiser Renewable Energy Tariff, contact gogreen@boost-your-business.uk

In-house Drinks Dispense System

To give our customers access to the latest technology, including game-changing diagnostic tools, and allow our support teams to focus on quick response time, we have moved our drinks dispense system in-house. We know that it’s a critical time for our customers and we want to do everything we can to ensure we’re offering them the highest quality of service possible.

To get in touch with our Drinks Dispense team head over to:

https://savepublife.com/drinks-dispense/drinks-dispense/#drinks-dispense

[1] CGA and MatchPint – 2020

[2] CGA and Matchpoint 2020

[3] Renewable Energy Hub – The Natural Marketing Institute – Feb 2020

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WebsiteTips

by MATTHEW JONES
"Google will still be the 1st thing that customers will see when they search for your pub online."
To help you and your pub recover from lockdown we are providing you with a series of articles on digital marketing offering advice on your website & social media.

Google Business

Google will still be the 1st thing that customers will see when they search for your pub online. To make sure you are keeping customers up to date, ensure that you have added a description of safety measures in place. Also ensure you update your opening hours any anything else relevant to the safety measures you have in place.

Track & Trace

All pubs open at the moment should be keeping information about customers visiting the site as part of the Track & Trace system.

The information collected is covered by GDPR regulations. To ensure you are compliant with these rules you need to make sure you have updated your website privacy policy covering how you wil store data collected.

Speak to your legal representatives for all of the information you need to list. But ensure you have all ofthis information clearly listed on your website.You should also ensure that thehome page of your website has a description of what measures you have in pace regrding the collection of data. Make sure you include staff training, social distancing and any safety measures you have introduced in your pub.