Where are consumers planning to spend their £ this year

Last week, KAM media spoke to 500 UK adults and discovered that -

• 63% of them will definitely visit a restaurant over the Summer - down 16%points vs last summer
• 52% will definitely visit a pub (36% maybe) - A LOT more maybes vs definites compared with last summer
• Unsurprisingly, younger customers are still out in force

Overall we're seeing a higher proportion of people saying 'maybe' vs this time last year suggesting people are less clear about what lies ahead this summer. The 'cautious consumer' is here to stay - for now.

The customers are out there - and we know that there is available income for hospitality but, in the current climate, we need to fight harder than ever for their custom.